U P P E R H A N D
"UPPERHAND" is a collaborative student project in which we were to choose a business of our choice, and develop its entire brand identity.
"UPPERHAND" is an exclusive casino in which members must be invited to be apart of. The purpose of the design is to showcase a sense of elevated elegance that embodies a luxury experience. Various ephemeras were created along with an app for members. This project was done in partnership with Linh Doan, Claire, and Oliver Harris .
Z E I T A K U
"Zeitaku" is a student project in which we were to pick a category of our choosing, and create brand identity for it. I chose to create a luxury Japanese whisky brand that utilizes modern and simple design styles for a elegant and clean look.
P I R A N H A K I L L E R S U S H I
This was a quick turn design project for my Professional Preparation class. The objective of this project was to select a local business, and redesign their brand within 1 week to challenge ourselves. I chose a restaurant I help out at called Piranha Killer Sushi! I transformed their playful logo with a modern and clean twist, implementing some Japanese elements to the brand.
E A S Y V E G A N
"Easy Vegan" is a student project that consisted of creating a brand identity for a restaurant. We were to come up with a name, a logo, and a series of ephemeras for the business.
T O K Y O N I G H T S
"Tokyo Nights" is a student project that focus on typography. The inspiration behind this poster was the vibrant city of Tokyo at night, the letters are a combination of roman alphabet along with the katakana writing system.
T Y P E E X H I B I T I O N
This project consists of creating a poster for an exhibition at school. The idea behind my design was to create a deconstructed design layout that didn't compromise legibility in the word "TYPE" itself.
( F U N ) D S !
This project focused on both layout and typography. We were to pick a topic of our choice (in my case it was a beginners guide to investing) and create a publication of that topic. Since investing tends to be seen as a difficult topic to initially understand, I went with a very playful approach to guide the reader through the process.
